Archetype

Archetypes is the fancy word for cliche plots. In the start, it always good guys beating up evil guys. However, this soon get so predictable that audiences lose interest. There, an evil super guy (namely evil 2) appears. The evil 2 will beat up good guy and then leave the good guy to die on his own. But, the good guy manages to survive through ridiculous means. The good guy will train super hard. On the second encounter, good guy still kind of loses to the evil 2. However,  there must be this miracle that happens, such as super emotional boost, some golden armor that falls from the sky, inner power explodes etc. Then good guy evolves into good 2. Good 2 then beats evil 2 easily. And this ability of whatever this new power may be called will continue to make good 2 life easy. Then evil 3 comes along and the cycle goes on. For example, Digimon guys keep evolving the fight stronger and stronger monsters. They start with pathetic baby form, evolves to champion or some kind of form like that, beat up bad guys, meet new bad guys, get beaten up, evolve further. It also happens so that they meet the right level of bad guys at the right time. This is the same for all other anime, stories and cartoons. This is the cliche, like the cliche of the cliche plot. This plot usually involves little variation. Many only involve different characters, different names, and different looks.